August 14 2018

The most important thing he show me it´s how to talk about SEO with a simple and natural language, without using only technical words. I think this is very important when you are talking with a client

He show me too great solutions to my SEO problems and needs, how to find technical solutions to my project needs. But most important thing I learned with its videos is to knows how to explain it simply to clients

Thanks Matt :)

August 13 2018

I met Matt in 2007, a few months after I started working for Google. He introduced me to external communication efforts, and how to think like a search engineer, and he made me realize things I had never thought of. I had the chance of spending some time with him here and there. He's probably the reason for my path both at Google and outside, and the guidelines by how I chose to conduct my business. Probably everyone who ever talked with Matt would agree that, when Matt talks, you listen. Chatting with Matt is always a cheerful and insightful experience, almost in every topic. His creative ideas on search and tech always dazzled me and how he drew solutions and exposed his thoughts. One of his best advices I still remember today "Don't post when you're angry". Thank you, Matt.

August 12 2018

Matt McGee   @mattmcgee

He didn't have to do it. But he did.

This story goes back to circa 2009, give or take a year. I was pretty much a no one in the SEO industry (many would say I still am, and I wouldn't argue!) and hadn't yet begun working full-time at Search Engine Land. I was doing the solo consultant thing and had started to blog pretty successfully on local SEO topics, as well as doing a couple speaking gigs each year.

At one of the first SMX West shows, I had somehow been invited to a private event on Google's campus with about 20 other SEOs. It was an opportunity for us to have a conversation with Matt's webspam team and others from the search quality group -- to hear from them and for them to hear from us. I was too nervous to speak much in this group of smarter and more experiences SEOs, although I recall mustering the courage to give a minute-long plea for Google to look at how much spam there was in the Maps/Local results.

The event lasted a few hours. Matt and his team seemed genuinely grateful for the opportunity to hear from us. They thanked us and sent us on our way.

Somehow, I was one of three SEOs who didn't have a way to get back from Google's campus to the SMX hotel. I don't remember if we missed some shuttle, or if our ride took off without us, or if maybe we just failed to secure a ride back in advance. Anyway, point is ... there were three of us stuck at Google, none of us what you would consider a rock star in the industry or anything like that.

We were standing outside whatever Google building we'd been in, trying to figure out how we were gonna get back to the hotel. All of a sudden, Matt walked out on the way to his car. There were 1-2 other Googlers with him, and they were all surprised that we were still around, since everyone else was gone. (We were surprised, too!) When we explained why, the three of them looked at each other for a few moments and you could see everyone thinking in the silence.

All of a sudden, Matt spoke: "I can take you back."

We were taken aback by the offer, as you can imagine. I seem to remember one of the other Googlers saying something like "No, I'll do it. I live closer to where they're going." But Matt brushed the offer aside and insisted that he be our chauffeur. He said he needed to call his wife to let her know he was gonna be home even later than normal (it was probably about 11 pm by this time) and then we'd get going.

And sure enough, Matt Cutts drove the three of us back to the hotel. He didn't have to do it. But he did. It was no more than a 20-minute drive, but we had some fun conversations in the car, thanked him when it was over and he went on his way. Meanwhile, the three of us were a bit giddy that we'd just gotten a ride from THE Matt Cutts. :-)

And that's the cool thing -- even though we all thought of him as a Big Deal, he never thought of himself that way.

I had the pleasure of visiting with Matt many times over the years as I moved from doing SEO to covering the SEO industry -- and Google, especially -- during my years at Search Engine Land and working the SMX conferences. Here's the thing that you need to know: The Matt that I got a ride from that night was the same Matt we all saw at all the shows. He'd spend as much time as he possibly could speaking to anyone who wanted a moment with him. Or a photo with him. Or whatever. He was never too big or too good to help. That's a rare quality.

So when I think of Matt Cutts to this day, I think first about that generous late-night car ride he gave us. I don't think of him as a Big Deal nearly as much as I think of him as just a Good Guy.

Thanks for all you did for the search industry, Matt. We miss you.

August 11 2018

Matt hasn't helped me out personally, but rather through the way he conducted himself as head of Google's web spam team. I first started out in search marketing in 2011, when Google were in the midst of rolling out Panda, with Penguin's first iteration soon to follow. Matt's countless Q&A videos were friendly and clear, which made learning about SEO so much simpler.

August 10 2018

My intro to SEO was a very weird one as I was introduced to it by a black hat no good hacker... I knew there was something wrong, It did not feel right and the genuine feeling of creating an experience was not the same. As Google evolved I knew I had to evolve and focus on my customers "experience", not on the rankings. Matts influence helped me understand what Google loved in which ultimately was "trust". With it came all of the technical SEO best practices that have been very useful and has gotten a lot of my past jobs and customers great exposure.

I really hope to meet him someday since my career pack was impacted for the positive because of him.

Thank you Matt

-Jon