Matt became my beacon for information, best practices and thought provoking ideas after I confirmed that SEO wasn't a fad or a tactic.

After reading and following Matt, I started to look at data from log files and not only from Google Analytics, fall in love with Google Search Console. Started thinking on content, design, architecture and UX as a combined methodology for proper SEO.

My growth as an SEO was a major contributor for becoming more interested in International SEO and helped me create a full service team that consulted customers on situations with their international websites. I was also able to guide the development of our SEO roadmap to make our localization technology be a driver of results.

All of this couldn't have happened without the help of Matt.

I haven't got the chance to meet him in person, and hopefully I'll do some day and get to enjoy a good chat with him.