I had no idea who Matt was when I first started doing some SEO work for an agency a few years ago. One of the developers said to me one day that "Matt Cutts says that doesn't matter, he's the SEO guy for Google." I then read up on Matt and learned he had just taken sabbatical to work for with the USDS, which I thought was pretty cool (still do). A couple weeks later we were discussing vanity TLD's in the office and making fun of how some people were using them. I jokingly typed into my search bar "seo.ninja" and was taken to Matts tounge-in-cheek landing page for his blog. I thought it was hilarious that the head of a search team at Google would create such an outdated looking page on a joke domain. I still think it's hilarious. I mean, someone's gotta be paying for that hosting right? Though I didn't work in the industry when Matt was around, I can tell that his voice is surely missed. Best Wishes to you in the future, Matt. Thank you for your service to the SEO community and now the government.

Jackson Powell