My intro to SEO was a very weird one as I was introduced to it by a black hat no good hacker... I knew there was something wrong, It did not feel right and the genuine feeling of creating an experience was not the same. As Google evolved I knew I had to evolve and focus on my customers "experience", not on the rankings. Matts influence helped me understand what Google loved in which ultimately was "trust". With it came all of the technical SEO best practices that have been very useful and has gotten a lot of my past jobs and customers great exposure.

I really hope to meet him someday since my career pack was impacted for the positive because of him.

Thank you Matt

-Jon