When I started with SEO, everything was a big question to me. Plowing through Matt's incredible database of videos helped me structure information. It was my new college. I learned a lot and started applying Matt's tips. For years, I forgot about the videos because I was too busy. A couple of years ago I was looking for some verification on a technical subject. Stumbled upon Matt again. Binge watched the whole video database, even the ones I already watched. Matt, your personality and contributions have changed the sector as well as the business for me as a person. Many thanks!