It was Year 2012 when I had started my career with SEO when Spamming was on high and Google’s algorithm was becoming stricter. And it was really a struggle time for me. My project was almost to die. But, Matt’s guide (YouTube & Blogs) helped me to beat this situation. I viewed every video to understand the real SEO and white hat process. I can say, the day had started with Matt’s guide. And He is a real hero in SEO field. Thanks Matt.